“I woke up one morning and thought, there has to be a better way – and there was.”
Saxon first dipped his toes into the world of advertising back in the previous century, while studying Economics at the University of Sydney. In the two decades since he’s worked with the likes of Nestle, Westpac, Telstra, Hutchison, Castrol, Suncorp, Gillette and Hewlett Packard at several of the major global agency networks. It was an excellent grounding in the marketing business, no question. But one day he had something of an epiphany, realising there had to be a better way to do things for his increasingly time and budget stretched clients. Not long after, Saxon threw in the big-agency life and set about creating a more attractive, streamlined marketing agency model. Pontoon8 was the result, combining high-level strategic smarts and world-class creative into a leaner and more responsive agency structure. Things have gone from strength to strength ever since and while his balance is a little out of whack he ensures he enjoys life ‘outside of work’….chasing his love of sport, time with the family and of course a good time!
“About the only thing I love more than writing is riding. I’m a passionate road cyclist – with the titanium screws to prove it.”
Peter’s career in advertising, direct marketing and sales activation spans more than 25 years, both in Australia and the UK. Armed with a Bachelor of Business (Communication) that he originally began with the dream of becoming a journalist, the lure of advertising proved too strong in the early 1990s and has shaped his career ever since. A big believer in the connection between great creative and even greater strategy, he’s done pretty much everything from writing trade presenters and mail packs, to lead award-winning integrated creative departments and multi-national pitches. He has a portfolio to prove it too, boasting some of the world’s highest profile brands including Westpac, Jacob’s Creek, Nestle, Reckitt Benckiser, Volvo, SONY, Optus and Hyundai. A passionate road cyclist and cycling blogger in his spare time, Peter has been with Pontoon8 since 2013 and promises never to wear Lycra to a client meeting.
“Travel, Surfing, Cars and Coffee… Needless to say, I am uncomfortable standing still.”
Tim has for the most part called Sydney home since 1999. Originally from England, his creative career evolved from exhibit design in the commercial Aquarium space in both the UK and Australia. These skills evolved over the next few years moving into the busy and more two dimensional world of branding, print and digital design, graduating from Billy Blue School of Design, North Sydney in 2004. Now 13yrs in, his passion for branding and design is as strong as ever and has had Tim working across a number of industry sectors including Travel, Retail, Corporate, Construction, Automotive, Beauty and Technology.
Client focussed and creatively driven Tim has been involved in many of our projects to date from a collaborative perspective through to lead design.
“I’ll do anything to keep my clients happy. Well, almost anything.”
A founding member of Pontoon8, Kate brings considerable hands-on experience in event management, advertising, brand design, promotions, sponsorship, retail and digital marketing. After working with Microsoft on both the agency and client side for the best part of six years in event management for their partner channel she made the decision to relocate to London to further her career in the early 2000s. The English weather may have been grim but the opportunities were bright as she was immersed in the world of advertising with brands including SONY, Orange and British Gas. On her return to Australia in 2005, Kate initially carved a niche in the Alcohol category working with major international brands including Jim Beam, Bundaberg Rum, Smirnoff, Johnnie Walker, Jacob’s Creek and McGuigan Wines. Today she also brings formidable expertise across the FMCG, Insurance, Property and Real Estate sectors. Kate has a real passion for her work, matched only by her love for her young family. Oh, and wicked sense of humour 😉
Marketing Activations Specialist
“Whether it’s the Wallabies, Serena Williams or shelf wobblers, it’s about getting results.”
A Northern Beaches girl through and through, Ericka is a career Marketing Activations Specialist who excels in the strategic planning and smooth execution of client marketing programs. With 20 years of experience in the Advertising and Marketing industry, she loves what she does and takes tremendous pride in the professional relationships she nurtures. Along the way Ericka has produced award-winning work for some of the highest-profile brand marketers in Australasia, including Gatorade, Schweppes and Smiths. It’s fair to say she knows how to deliver results, and continually strives to set new benchmarks. Ericka’s extensive skillset extends from brand design and consumer promotions to talent & event management and high-profile sponsorship activation, having worked with key stakeholders such as The AFL, The Wallabies, Cricket Australia, the ICC Cricket World Cup and even all-time tennis legend, Serena Williams.
“I really enjoy surfing and coffee. But never at the same time, of course.”
Originally from Buenos Aires in Argentina, Feli moved to Sydney in 2012 and has been with Pontoon8 pretty much ever since. She has a Bachelor of Advertising & Communications from the Catholic University of Argentina and began her marketing career with the multinational agency network HAVAS (formerly Euro RSCG) where she was chosen as a prestigious One Young World delegate in 2011. As her career has progressed, Feli has gained extensive experience in areas including digital marketing, brand design, advertising, consumer activations and localising global creative campaigns. She has worked with a host of major brands across many sectors, including Budweiser, Volkswagen and the food company Arcor, one of Argentina’s largest and most valuable businesses. A talented communicator with a keen interest in surfing, music, graphic design and coffee, Feli today works extensively with Insurance Advisernet, MAURI and Pattison’s Patisserie. We can almost guarantee her grasp of English is better than your Spanish :o)
“Marketing by day, Dog Mother and Wine Lover by night”
Lana initially spent 7 years working client side in the alcohol industry with Beam Suntory and SouthTrade International. During this time she gained experience across a number of areas including brand management, events, in-house promotional team management and ambassador staff training.
Lana then made to the move to agency side which gave her the opportunity to work on a range of award-winning campaigns for leading brands such as Pepsi, Gatorade, Schweppes and Blackmores ranging from sales incentives, consumer promotions and end to end product launches.
Since joining Pontoon8, Lana has continued to activate in the alcohol category along with picking up some Insurance clients too.
Digital & Social Media
“Don’t be fooled by the endearing French accent, you’re dealing with a social media dynamo.”
A true digital native, Perrine joined the Pontoon8 team in 2017 from Publicis in Nancy, France. Her career began several years earlier when she topped her Advertising degree at the Institute of Technology in Metz, demonstrating a rare flair for digital and social marketing. Hugely determined and bristling with energy and ideas, her clients have already included Pepsico, Danone and Meuse Tourisme, where she was heavily involved in digital campaigns to commemorate the centenary of World War 1. Away from the office she loves sporting challenges, travel and cooking. “Live to eat, not eat to live,” she says proudly. “I’m a cook without the pretentions of a chef.”
“There are no digital boundaries or borders in the digital world…..just ask me!”
Ivan has over 20 years’ experience within the digital space working across a range of platforms and technologies allowing us to provide you with the best possible technical solution for your project. He has worked in small start-ups through to large multi-national consultancies and boutique digital agencies. This experience has enabled him to develop a wide range of skills and experience across multiple disciplines, uniquely positioning him to help clients get the most out of the digital space. He has extensive technical experience and knowledge and has a particular interest in human, computer interaction and conversion optimisation theory. In his spare time Ivan is a keen amateur photographer often found lurking in obscure places at strange hours with an unhealthy obsession for sunrises & night skies.