As proud makers of premium quality French-inspired pastries and savoury treats, the independently owned and operated Pattison’s Patisserie was looking to secure greater brand loyalty in an increasingly competitive, franchise-heavy market. The answer was ‘La Crème’ – a bespoke, digitally-enabled loyalty program that allowed Pattison’s to personally recognise, reward and incentivise their customers and, just as importantly, better understand the key strategic drivers of customer buying behaviour.
La Crème
Pontoon8 worked alongside Pattison’s Patisserie at every stage of the program’s development, from creating its name and visual identity to managing the evolution and testing of the backend technology and, ultimately, launching La Crème to their customer base. The launch phase of the program has been an overwhelming success, with more than 8,000 unique customers registering for the program in the first phase.
