Brand + Marketing + Creative + Digital

Cromwell Property Group appointed Pontoon8 to relaunch the multi-million dollar redevelopment of iconic commercial address, Northpoint, in the heart of one of Australia’s oldest business precincts.

Critical to the strategy’s success was gaining the support of all current and future stakeholders by repositioning the history-laden building as a state-of-the-art commercial and retail epicenter, driving the next generation of North Sydney’s commercial future.

First step was to create a dynamic new brand positioning and look and feel for the Northpoint brand. This platform was then rolled into a full suite of launch materials including high impact street hoardings, a bespoke website, information memorandums, fly-throughs, sales suite, eDMs, marketing activations, monthly tenant engagement initiatives and ongoing social media.