MAURI is a division of George Weston Foods, providing premium quality flours, yeasts, pre-mixes and improvers to baking clients across Australia. As part of a strategically-critical national relaunch, we developed a refreshed look and feel for the entire MAURI product range, including the overseeing of new photography to hero the delicious end products.
A suite of high impact materials were created to help spread the word of the relaunched range, with a mix of trade and consumer communications including trade presenters, recipe cards, recipe books, packaging, advertising and in-store promotions. The results have been as delicious as the MAURI products themselves.
Broad range of assets produced
Assets included a full product range recipe book, A4 flyers, DL cards, tasting notes as well as a promotion exclusive to the baker channel.
MAURI re-establishes themselves as market leaders once again