Founded in 1997, Insurance Advisernet (IA) is one of Australasia’s largest and most influential Insurance Broker Groups. Seeking to bolster their already impressive growth, despite low brand awareness, Pontoon8 was engaged to develop and implement a compelling new brand strategy and positioning to carry IA to the next level of success.
Under the banner of ‘Advice you can trust’, the IA repositioning and development of communication materials including printed collateral, advertising and a new corporate website have seen Insurance Advisernet grow its profile exponentially across Australia and New Zealand in the past two years. Website traffic and online engagement has increased by more than 2000% – and continues to rise every week.
